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[]
["                             2015年中国饭店市场城市景气分析调查"]
["                     中国旅游饭店业协会"]
[]
["《2015年中国饭店市场城市景气分析报告》调查问卷",null,false]
[null,null,false]
["1. 饭店和业主信息"]
["饭店名称"]
["饭店星级"]
["饭店所在城市"]
["联系人姓名"]
["联系人电话"]
["职位"]
["邮箱"]
["饭店网址"]
["饭店业主公司（非管理公司）名称"]
["业主母公司名称（如有）"]
["业主性质",null,null,"请说明: ",null,null,null,null,null,false,false,false]
["饭店客房数",null,0]
["饭店套房数",null,0]
["饭店标准间使用面积（平方米）",null,0]
["饭店套房使用面积（平方米）",null,0]
["饭店总建筑面积（平方米）",null,0]
["饭店地上建筑面积（平方米）",null,0]
["饭店开业年份",null,0]
["行政楼层设置",null,null,null,null,null,null,null,null,false,false]
["管理公司名称（如适用）"]
["最大宴会厅面积（平方米）",null,null,null,null,null,null,null,null,false,false,false,false,false]
[]
["会议室个数1",null,0]
["饭店管理模式",null,null,null,null,null,null,null,null,false,false,false,false,false]
["饭店员工人数",null,null,"请说明: "]
[null,"正式员工",0]
[null,"临时员工",0]
[null,"实习生",0]
["与主要客源的车程距离2",null,null,null,null,null,null,null,null,false,false,false,false,false]
[]
[]
[]
[]
["2. 饭店业绩统计"]
[null,null,"2013全年","2014全年","2015年预算"]
["可出租间夜1",null,0,0,0]
["出租间夜2",null,0,0,0]
["全年出租率3",null,0,0,0]
[null,"第一季度出租率",0,0,0]
[null,"第二季度出租率",0,0,0]
[null,"第三季度出租率",0,0,0]
[null,"第四季度出租率",0,0,0]
["全年日平均房价4",null,0,0,0]
[null,"第一季度日平均房价",0,0,0]
[null,"第二季度日平均房价",0,0,0]
[null,"第三季度日平均房价",0,0,0]
[null,"第四季度日平均房价",0,0,0]
["平均入住天数5",null,0,0,0]
[]
[]
[]
[]
["3．饭店客源构成( 根据间夜量计算)"]
[null,null,"2013全年","2014年全年","       2015年增长潜力         请为各类客源增长的潜力进行排序(1至6)"]
["商务散客1占比",null,0,0]
["商务团体2占比",null,0,0]
["休闲散客3占比",null,0,0]
["休闲团体4占比",null,0,0]
["长住客人5占比",null,0,0]
["其他客源6 占比","请说明其他客源：",0,0]
["总计",null,{"$f":"IF(SUM(C62:C67)=1,SUM(C62:C67),\"请保证为100%\")","v":"请保证为100%"},{"$f":"IF(SUM(D62:D67)=1,SUM(D62:D67),\"请保证为100%\")","v":"请保证为100%"}]
[]
[]
[]
[]
["4．饭店收入构成"]
["请填写具体金额",null,"2013年全年","2014年全年","2015年预算","若无具体预算，请做2015年趋势预测","上升/下降幅度"]
["总收入（人民币元）",null,{"$f":"SUM(C76:C87)","v":0},{"$f":"SUM(D76:D87)","v":0},{"$f":"SUM(E76:E87)","v":0},null,null,null,null,false,false,false,false,false,false]
["客房收入1",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["会议宴会收入 – 会议场地部分",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["会议宴会收入 – 会议餐饮部分",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["餐饮收入 – 中餐大厅部分 ",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["餐饮收入 – 中餐包房部分 ",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["餐饮收入 – 全日餐厅/咖啡厅/早餐厅部分 ",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["餐饮收入 –酒吧部分",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["餐饮收入 – 特色餐厅部分",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["餐饮收入 – 西餐厅部分",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["商务中心收入 ",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["康体娱乐收入",null,0,0,0,null,null,null,null,false,false,false,false,false,false]
["其他收入2","请说明其他收入：",0,0,0,null,null,null,null,false,false,false,false,false,false]
[]
[]
[]
[]
["5．饭店会议设施使用情况"]
[null,null,"2013年全年","2014年全年","2015年趋势预计","上升/下降幅度"]
["总会议数",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["宴会厅使用次数（面积≥500平方米）",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["大型会议设施使用次数（200平方米≤面积<500平方米）",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["中型会议室使用次数（100平方米≤面积<200平方米）",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["小型会议室使用次数（面积<100平方米）",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["其他会议设施使用次数","请说明其他会议设施：",0,0,null,null,null,null,null,false,false,false,false,false,false]
[]
[]
[]
["6．饭店销售渠道构成"]
[null,null,"2013年全年","2014年全年","2015年趋势预计","上升/下降幅度"]
["线上预订网站（如携程、艺龙）占比",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["饭店官网占比",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["饭店会员中心/网站占比",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["旅行社占比",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["无预订占比",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["酒店销售占比",null,0,0,null,null,null,null,null,false,false,false,false,false,false]
["其他占比","请说明其他：",0,0,null,null,null,null,null,false,false,false,false,false,false]
["总计",null,{"$f":"IF(SUM(C105:C111)=1,SUM(C105:C111),\"请保证为100%\")","v":"请保证为100%"},{"$f":"IF(SUM(D105:D111)=1,SUM(D105:D111),\"请保证为100%\")","v":"请保证为100%"},null,null,null,null,null,false,false,false,false,false,false]
[]
[]
["7．年度预算与资产管理"]
["请填写具体金额",null,"2013年全年预算","2014年全年预算"]
["饭店年度经营预算",null,0,0,null,null,null,null,null,false,false]
["饭店经营业绩是否完成预算",null,null,null,null,null,null,null,null,false,false]
["是否考虑聘请资产管理经理/公司",null,null,"不考虑聘请的原因：",null,null,null,null,null,false,false]
[]
[]
[null,null,null,null,null,null,null,null,null,false,false,false,false,false]
[null,null,null,null,null,"请说明："]
[null,null,null,null,null,"请说明："]
[]
["8．饭店成本构成（百分比）"]
[null,null,"2013年全年","2014年全年","2015年预算"]
["总经营成本（人民币元）",null,0,0,0,null,null,null,null,false,false,false]
["食物成本占比",null,0,0,0,null,null,null,null,false,false,false]
["酒水成本占比",null,0,0,0,null,null,null,null,false,false,false]
["人力成本占比",null,0,0,0,null,null,null,null,false,false,false]
["能耗成本占比",null,0,0,0,null,null,null,null,false,false,false]
["市场营销成本占比",null,0,0,0,null,null,null,null,false,false,false]
["维修保养成本占比",null,0,0,0]
["其他成本占比","请说明其他成本：",0,0,0]
["总计",null,{"$f":"IF(SUM(C129:C135)=1,SUM(C129:C135),\"请保证为100%\")","v":"请保证为100%"},{"$f":"IF(SUM(D129:D135)=1,SUM(D129:D135),\"请保证为100%\")","v":"请保证为100%"},{"$f":"IF(SUM(E129:E135)=1,SUM(E129:E135),\"请保证为100%\")","v":"请保证为100%"}]
[]
[null,null,null,"频率"]
["饭店改造/装修成本",null,"若最近三年无改造装修 ，请提供改造/装修频率及预算。",null,"请说明:",null,null,null,null,false,false,false,false]
[null,null,"每次改造/预算：______________"]
[]
["9．未来预测"]
["2015年饭店市场主要推动力     ",null,null,null,null,null,null,null,null,false,false,false]
[null,null,null,null,"请说明:",null,null,null,null,false,false,false,false]
["2015年饭店竞争趋势                                        ",null,null,null,null,null,null,null,null,false,false,false]
["2015年饭店经营中最大挑战                                 ",null,null,null,null,null,null,null,null,false,false,false,false]
[null,null,null,null,"请说明:",null,null,null,null,false,false,false,false,false]
["贵饭店所在饭店市场未来三年的前景 ",null,null,null,null,null,null,null,null,false,false,false,false,false]
["最希望政府在饭店市场发展上做些什么                      ",null,null,null,null,null,null,null,null,false,false,false,false]
[null,null,null,null,null,"请说明:",null,null,null,false,false,false,false,false]
[]
["贵饭店应对经营压力最主要的措施                         （请选择三项）",null,null,null,null,null,null,null,null,false,false,false,false,false]
[null,null,null,null,null,"请说明:",null,null,null,false,false,false,false,false,false]
[null,null,null,null,null,null,null,null,null,false,false,false,false]
[null,null,null,null,null,null,null,null,null,false,false,false,false,false,false,false,null,false,false,false,false,false,false,false]
["未来希望缩减的饭店设施或服务                                             （请选择三项）",null,null,null,null,"请说明:",null,null,null,false,false,false,false,false,false,false,null,false,false,false,false,false,false,false]
[null,null,null,null,null,null,null,null,null,false,false,false,false,false,false,false,null,false,false,false,false,false,false,false]
["未来希望增加的饭店设施或服务                                               （请选择三项）",null,null,null,null,"请说明:",null,null,null,false,false,false,false,false,false,false,null,false,false,false,false,false,false,false]
[]
["饭店信息保密  如在填写问卷中有任何疑问，请联系 王梦 ：028-6559 6222 或 梁涛 ：010-5922 1357"]